What You Need to Know About Instagram’s New Ecommerce Feature

What You Need to Know About Instagram's New Ecommerce Feature

All You Need to Know About Instagram’s New E-commerce Feature. Instagram Checkout will undoubtedly be a great tool to generate more sales.

Still in beta testing, but this new feature can be a nice boon for your e-commerce business

What You Need to Know About Instagram's New Ecommerce Feature
What You Need to Know About Instagram’s New Ecommerce Feature

E-commerce entrepreneurs rejoice! Instagram has opened a brand new revenue stream for your business! And in some ways, this development is not surprising because in recent years Instagram has taken many steps towards becoming an e-commerce friendly platform. Consider the product tagging feature and the shoppable update for Instagram Stories.

The platform has already made it easy to sell on social media in various ways – by leaps and bounds.

Now, Instagram isn’t just helping entrepreneurs drive traffic to their websites and sell more products; It is testing a new feature that will help it become a full-fledged sales channel for e-commerce. Just a few days ago, Instagram announced this new feature Checkout.

Checkout allows Instagram users to shop from premium brands without ever leaving the app. When users tap an item in a brand’s shopping post, they see a blue “Pay on Instagram” button, like in the example below:

What You Need to Know About Instagram's New Ecommerce Feature
What You Need to Know About Instagram’s New Ecommerce Feature

After users tap the “Pay on Instagram” option, they can select various options, such as color and size, depending on the product. Then, they can log out of Instagram directly by entering their name, email, payment information, shipping address, and billing address. .

Users only need to enter their information on their first purchase; information will be saved securely, so their next shopping experience will be even easier.

Another great advantage here is that users can easily track purchases with shipping and delivery notifications right from within the Instagram app.

Exciting, right? But here are some other things entrepreneurs need to know about Instagram’s new e-commerce feature, Checkout:

You can increase your sales and make shopping easier for your customers.

Before the Instagram announcement about Checkout, Facebook published a report on how Instagram boosted brands and increased sales. The report stated that 87 percent of people surveyed said they took action after seeing their product information on Instagram. Forty-six percent of these people actually made a purchase online or offline.

What You Need to Know About Instagram’s New Ecommerce Feature

What You Need to Know About Instagram's New Ecommerce Feature
What You Need to Know About Instagram’s New Ecommerce Feature

With the launch of Instagram Checkout, we could see that the 46 percent figure rose even more. After all, people will be much more inclined to buy when they can do it straight from Instagram instead of going to your website.

Instagram Checkout is still beta testing outside the US

This feature is currently in closed beta, is only linked to certain businesses, and is only available to individuals in the United States. This means that your ecommerce business will not yet be able to take advantage of Instagram Checkout and only US-based Instagram users can purchase products directly from the platform in the short term.

Twenty-three brands were chosen by Instagram as the first to try Instagram Checkout. Some of the brands that are starting to offer checkout capabilities include:

  • Adidas
  • Burberry
  • Dior
  • H&M
  • MAC Kozmetik
  • Kylie Kozmetik
  • Nike
  • Prada
  • Uniqlo
  • Zara

In the next few weeks, these and other brands will begin serving Instagram posts with the Checkout feature, and US Instagram users will be able to start buying. Zara has already started by letting her followers “touch to shop”.

What You Need to Know About Instagram’s New Ecommerce Feature

Are there limitations and will it cost you?

Instagram Checkout will undoubtedly be a great tool to generate more sales. But as with any great ecommerce tool, there are some factors you should consider before you dive into head-on.

First, Instagram will likely get a share of every sale you make with Instagram Checkout. Since this feature has just been announced, we don’t know how long this cut will be. So when Instagram is available to all ecommerce businesses, you’ll want to find the answer to this question.

Second, you cannot use Instagram Checkout with Instagram ads. Checkout is only available for news feed posts and Instagram Stories.

How is the privacy of Instagram users?

When it comes to the privacy of Facebook and Instagram, and Mark Zuckerberg recently announced that her company will move to a new, “privacy-focused model”, some customers considering Checkout may have concerns about their data and privacy issues.
When it comes to the privacy of Facebook and Instagram, and Mark Zuckerberg recently announced that his company will move to a new, “privacy-focused model”, some customers considering Checkout may have concerns about their data and privacy issues.

Instagram assures customers that their information and data will not be misused. The company stated that it will not share user information with brands that use Instagram Checkout to sell their products. The only information that will be shared with brands is the information needed to complete the sale, such as the customer’s name, e-mail, shipping address.

Get ready to earn more sales with Instagram.

Instagram’s new Checkout feature will be a hit for e-commerce businesses. From this feature’s newer site, we can expect more information to be released soon. However, by now, down to all the details you need to know about Instagram Checkout. Get ready to earn more sales with Instagram.

What You Need to Know About Instagram’s New Ecommerce Feature

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