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  • How to Make Hyper-Personalization in Web Design Work For You

    Personalization; it’s probably one of the most important design trends to emerge in recent years.  As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.  Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts.  Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content for each website user. At the same time, these unique websites ensure that designers really make an impact on behalf of their clients, outshining the competition and driving amazing results.   …

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