Earning (or Do you Double) Your Revenue With Instagram? How can you make money from Instagram? Overall, the $ 1.8 billion IG economy in 2018 has now nearly doubled. Who gets this money? According to Shopify, IG accounts with 10,000 to 100,000 followers can earn around $ 200 for a post by acting as influencers for ideas or interests, or by sharing photos and posts about sponsored products. Accounts with 100,000 to one million followers can earn $ 670 per post.